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Cersaie 2017

Cersaie 2017: discover the latest designs by PORCELANOSA Grupo at the Trade Fair in Bologna



Cersaie 2017 was attended by 111,604 visitors, 4.7% more than in 2016, with increases in both international and Italian visitors. Held in Bologna from 25 to 29 September.

PORCELANOSA Grupo at Cersaie:



PORCELANOSA Grupo has focused its designs on being exhibited in two stands for this Cersaie 2017 edition. These are two spaces which are opposite to each other: the Premium stand and the PORCELANOSA Grupo stand.

- The Premium stand

The Premium Collection is one of the main concepts upon which the brand’s stand has been created, and which has once again been managed by architect Ramón Esteve. The Premium Stand features a main spa area which shows the latest models and finishes of bathroom taps. There are shower heads, taps and shower kits which can be interacted with, tested, and turned on and off, either manually or remotely using a mobile device. Premium Bath, Premium Kitchen and K-Life are the three spaces within the Premium Collection..

K-Life is the latest product from Systempool in terms of innovation, through Krion®, the Solid Surface of the firm. Krion® Eco-Active Solid Technology is a qualitative leap for the material, with the objective of improving people’s quality of life. It has activators which, when in contact with any kind of light, give Krion® innovative properties: air purification, an anti-bacterial factor, and elimination of up to 100% of chemical products that come into contact with the material. The room located in the Premium space shows these new qualities and possibilities that K-Life will provide society through an interactive and audiovisual experience. One square metre of this material can purify the atmosphere so that 6.5 people can breathe fresh air for a year..

- The PORCELANOSA Grupo stand

The latest products from the different firms of PORCELANOSA Group are shown together in this space. In this way, all the potential of the brand is conveyed, showing the variety and worth of the product, as well as the latest technologies applied to materials and its capacity for use in both interior and exterior spaces. Behind the large Krion® Taupe facade with faceted forms is a stand whose widened entrance leads to a service counter made from the same material in a continuation of these forms. The whole entrance is covered with the large format XLight ceramic from Urbatek, which this year has selected marbled finishes. Venis is prominent in a lounge space, covered with new finishes in stone and metallic tones, as well as spaces dedicated to bathroom collections in neutral and limestone tones, and natural and metallic textures. All of this is combined with Noken bathroom fittings, and units by Systempool and Gamadecor, as well as the construction solutions of Butech. The space dedicated to the new products from Porcelanosa is notable for being structured around a kitchen created by Gamadecor, accompanied by ceramic flooring and coverings and a countertop made with Krion® K-Terrazo. It also has interesting solutions such as the integration of the exhaust hood in a tall cabinet unit, all in neutral, limestone, white and anthracite tones, seeking balance and coherence. The Urbatek space bases its presentation on an area of minimalist lines where the composition of elements with the exclusive large format, fine thickness XLight porcelain, creating a sophisticated atmosphere. Marble, wood and technical porcelain cement. Located in an annexed space, Butech, the firm specialised in construction systems, presents a space dedicated to solutions for architecture in which facades with geometric elements and spaces of water are notable, with systems hidden from view to highlight the ceramic finishes..

Výstava Cersaie 2017
©2017 PORCELANOSA Grupo CZ, s.r.o